Privacy Policy

Draft placeholder — have this policy reviewed by legal counsel before launch.

What we collect

Your property address and location, your answers to our quick questions, how you found us (such as campaign links), and your contact preference. If you request an on-site measurement or ask us to email your estimate, we also collect your name, phone, email, and notes.

How we use it

To prepare your estimate, to share your site-visit request with our partner contractor, and to improve our estimates. We don't sell the details you enter in your estimate or site-visit request.

Visitor identification and marketing

Our website uses a tracking pixel from Datamoon, a third-party data company. When you visit, the pixel may collect the pages you view, the time you spend on them, your device and browser, your IP address and approximate location, and how you reached our site (such as campaign links). Datamoon may match this to its own records to tell us who you are and give us contact and household details, such as your name, email, phone number and mailing address. We use this to follow up with homeowners who looked into a driveway estimate, and to measure and improve our marketing.

The pixel only runs on our live website. It doesn't run on our admin or sign-in pages, and it doesn't run for visitors in the European Union, the United Kingdom or Switzerland, or for visitors whose location we can't determine. It doesn't read what you type into our forms.

Your choices

Contact preferences and promotional consent are optional and can be changed at any time before you submit a request.

To stop the Datamoon pixel, turn on Global Privacy Control (GPC) in your browser or a privacy extension. When GPC is on, the pixel doesn't load. Blocking or clearing cookies, or using a private window, also limits tracking.